On the Frontier of Public Opinion and LGBT Rights Research
Chapter 7 concludes the book with a look back at its goals and the results of the experiments. In a variety of contexts ranging from California to Georgia, New Jersey to Wisconsin, priming a variety of identities ranging from fans of professional football to partisanship to race, respondents were influenced to be more open to approval of same-sex marriage. Some identities were more powerful than others. Most of the experiments worked as expected while others provided informative surprises or simply did not work. Overall, however, the pattern of results supports the Theory of Dissonant Identity Priming. It discusses two experiments conducted in cooperation with organizations seeking to generate public support for other LGBT rights: for transgender equality in Maryland, and for employment non-discrimination in Louisiana. Chapter 7 also discusses where the theory and the LGBT movement are going given that marriage equality is now the law of the land.
Oxford Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.
If you think you should have access to this title, please contact your librarian.