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Listen, We Need to TalkHow to Change Attitudes about LGBT Rights$
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Brian F. Harrison and Melissa R. Michelson

Print publication date: 2017

Print ISBN-13: 9780190654740

Published to Oxford Scholarship Online: March 2017

DOI: 10.1093/acprof:oso/9780190654740.001.0001

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PRINTED FROM OXFORD SCHOLARSHIP ONLINE (www.oxfordscholarship.com). (c) Copyright Oxford University Press, 2019. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in OSO for personal use. date: 18 October 2019

It Does Matter If You’re Black or White (or Brown)

It Does Matter If You’re Black or White (or Brown)

Ethnoracial Identity Priming

Chapter:
(p.85) 5 It Does Matter If You’re Black or White (or Brown)
Source:
Listen, We Need to Talk
Author(s):

Brian F. Harrison

Melissa R. Michelson

Publisher:
Oxford University Press
DOI:10.1093/acprof:oso/9780190654740.003.0005

Chapter 5 focuses on support for LGBT rights among Blacks and Latinos. In a May 2015 Pew survey, 59% of non-Latino whites (Anglos) and 56% of Latinos said that they support marriage equality but only 41% of Blacks agreed. Whites, Latinos, and Blacks have all become more supportive over time but support has not increased equally or at the same rate. This chapter describes four experiments, two with each ethnoracial group, testing the power of in-group primes, using same-race interviewers or ethnoracial in-group elite cues to deliver counter-stereotypical messages about marriage equality. The results of two randomized field experiments with Black respondents support the Theory of Dissonant Identity Priming; experiments with Latino respondents also support the theory, although to a lesser degree that reflects the weaker elite primes available.

Keywords:   same-race interviewer, African American, Black, Latino, Dolores Huerta, President Barack Obama, LGBT rights, marriage equality, same-sex marriage, Coretta Scott King

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