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The Bible in American Life$
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Philip Goff, Arthur Farnsley, and Peter Thuesen

Print publication date: 2017

Print ISBN-13: 9780190468910

Published to Oxford Scholarship Online: March 2017

DOI: 10.1093/acprof:oso/9780190468910.001.0001

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Crowning the King

Crowning the King

The Use of Production and Reception Studies to Determine the Most Popular English-Language Bible Translation in Contemporary America

(p.283) 24 Crowning the King
The Bible in American Life

Paul C. Gutjahr

Oxford University Press

This essay explores the answer to a seemingly simple question: What is the most popular English translation of the Bible today in the United States? Scholars have mainly used two approaches to determine the answer to this question. In the broadest terms, these two approaches focus on the number of copies produced of a Bible version or numbers tied to the actual usage of a certain Bible version. To put it another way, those who study the Bible in America have sought to determine a Bible version’s popularity by using the differing lenses of American Bible production studies and reception studies. This essay uses the recent survey completed by the Center for the Study of Religion and American Culture, to argue that the King James Version currently enjoys the greatest popularity today in the United States.

Keywords:   King James Version, production studies, reception studies

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