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Outside InThe Transnational Circuitry of US History$
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Andrew Preston and Doug Rossinow

Print publication date: 2017

Print ISBN-13: 9780190459840

Published to Oxford Scholarship Online: December 2016

DOI: 10.1093/acprof:oso/9780190459840.001.0001

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“The South’s No. 1 Salesman”

“The South’s No. 1 Salesman”

Luther Hodges and the Nuevo South’s Transatlantic Circuitry

Chapter:
(p.204) 9 “The South’s No. 1 Salesman”
Source:
Outside In
Author(s):

Elizabeth Tandy Shermer

Publisher:
Oxford University Press
DOI:10.1093/acprof:oso/9780190459840.003.0010

The re-globalization of the world economy is most often attributed to free-market economists and anti-statist policymakers. But these powerbrokers were not solely responsible for the re-emergence of a multipolar world order. Luther Hodges’s standout career in textiles, politics, and finance sheds light on how Cold War executives, mid-level managers, and small business owners refashioned the business deals, supply chains, and organizations that shifted production out of the industrial North Atlantic and into what would come to be called the Global South. Although capital flight left many American Steelbelt and Western European unionists desperate for jobs and social services, industrial investment hardly replicated the Fordist promise in developing areas of the world. For example, stark economic inequality defined Hodges’s native North Carolina both before and after Western European and American Steelbelt business interests began investing in the South.

Keywords:   Luther Hodges, capital flight, industrial North, Global South, globalization

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