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Democracy for HireA History of American Political Consulting$
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Dennis W. Johnson

Print publication date: 2016

Print ISBN-13: 9780190272692

Published to Oxford Scholarship Online: November 2016

DOI: 10.1093/acprof:oso/9780190272692.001.0001

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Consultants and Presidential Campaigns, 2000 and 2004

Consultants and Presidential Campaigns, 2000 and 2004

(p.354) Chapter 17 Consultants and Presidential Campaigns, 2000 and 2004
Democracy for Hire

Dennis W. Johnson

Oxford University Press

In 2000, Vice President Al Gore, with the wind at his back, squandered his advantages and lost to George W. Bush and his disciplined team of advisers. Gore was advised by Donna Brazile, Carter Eskew, Harrison Hickman and Paul Maslin, and Stanley Greenberg. The Republicans were determined not to repeat the mistake of choosing an unelectable candidate like Bob Dole. The senior Bush advisers were Karl Rove, Karen Hughes, and Joe Allbaugh. In 2004 a weakened Bush was able to hold off a strong challenge from John Kerry, thanks in large part to Karl Rove and Ken Mehlman reaching out to Christian conservatives with the same-sex issue and making national security a priority. Howard Dean made great use of online communication and new technologies in his primary campaign. The Kerry team was headed by Robert Shrum. Also important in this race was the Swift Boat anti-Kerry ad campaign.

Keywords:   presidential election, political consultants, Donna Brazile, Carter Esker, Karl Rove, Ken Melhman, Robert Shrum, John Kerry, Al Gore, online communication

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