Jump to ContentJump to Main Navigation
Financial BehaviorPlayers, Services, Products, and Markets$
Users without a subscription are not able to see the full content.

H. Kent Baker, Greg Filbeck, and Victor Ricciardi

Print publication date: 2017

Print ISBN-13: 9780190269999

Published to Oxford Scholarship Online: May 2017

DOI: 10.1093/acprof:oso/9780190269999.001.0001

Show Summary Details
Page of

PRINTED FROM OXFORD SCHOLARSHIP ONLINE (www.oxfordscholarship.com). (c) Copyright Oxford University Press, 2020. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in OSO for personal use. date: 05 June 2020

Individual Investors

Individual Investors

Chapter:
(p.45) 3 Individual Investors
Source:
Financial Behavior
Author(s):

Henrik Cronqvist

Danling Jiang

Publisher:
Oxford University Press
DOI:10.1093/acprof:oso/9780190269999.003.0003

Traditional finance explains individual investor’s behavior and financial decision making based on economic incentives and rationality. Modern finance, however, takes a holistic view and searches for not only economic but also biological, psychological, and social factors that shape decision making. In this new approach, genetics, life experiences, psychological traits, social norms, and peer influences, as well as beliefs, values, and culture help determine an investor’s stock market participation, equity holdings, frequency of trading, extent of diversification, and investment preferences. The collective preferences and actions of individual investors also have an impact on asset pricing and corporate decisions.

Keywords:   individual investors, investor behavior, modern finance, holistic view

Oxford Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs , and if you can't find the answer there, please contact us .