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Analytic Activism – Digital Listening and the New Political Strategy - Oxford Scholarship Online
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Analytic Activism: Digital Listening and the New Political Strategy

David Karpf


Some of the most remarkable impacts of digital media on political activism lie not in the new types of speech it provides to disorganized masses, but in the new types of listening it fosters among organized pressure groups. Beneath the easily visible waves of e-petitions, “likes,” hashtags, and viral videos lie a powerful undercurrent of activated public opinion. In this book, David Karpf offers a rich, detailed assessment of how political organizations carefully monitor this online activity and use it to develop new tactics and strategies that help them succeed in the evolving hybrid media sy ... More

Keywords: internet politics, digital activism, clicktivism, analytics, netroots, MoveOn.org, Change.org, Upworthy.com, social media politics

Bibliographic Information

Print publication date: 2017 Print ISBN-13: 9780190266127
Published to Oxford Scholarship Online: December 2016 DOI:10.1093/acprof:oso/9780190266127.001.0001


Affiliations are at time of print publication.

David Karpf, author
Assistant Professor of Media and Public Affairs, George Washington University