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Hearts, Minds, VoicesUS Cold War Public Diplomacy and the Formation of the Third World$
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Jason C. Parker

Print publication date: 2016

Print ISBN-13: 9780190251840

Published to Oxford Scholarship Online: October 2016

DOI: 10.1093/acprof:oso/9780190251840.001.0001

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True Colors

True Colors

Nonalignment, Race, and the Proliferation of Public Diplomacy in the Formation of the Third World

(p.140) 6 True Colors
Hearts, Minds, Voices

Jason C. Parker

Oxford University Press

Cold War crises in the early 1960s intensified the dialogues about and across the Global South, as three major themes—nonalignment, race/decolonization, and underdevelopment—struck chords throughout the decolonizing and impoverished areas of the world. The Kennedy administration could not predict which of the three would come to define a still inchoate but evidently expanding collective, visible at the Belgrade Conference that brought forth the Non-Aligned Movement, at the United Nations during the Congo Crisis, and around the Black Atlantic as the civil rights and Pan-African movements crested. The USIA attempted to balance subtlety, sympathy, and New Frontier charisma to convey to non-European actors their stake in the Cold War apart from these issues. These actors responded by further expanding their own public diplomacy. This resulted in the fusing of the three themes into a recognizable Third World project, avowing its own agenda and seeking to transcend the conflict instead.

Keywords:   public diplomacy, Cold War, decolonization, race, propaganda, United States Information Agency (USIA), Third World, Belgrade, Non-Aligned Movement (NAM), Congo

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