Jump to ContentJump to Main Navigation
Hearts, Minds, VoicesUS Cold War Public Diplomacy and the Formation of the Third World$
Users without a subscription are not able to see the full content.

Jason C. Parker

Print publication date: 2016

Print ISBN-13: 9780190251840

Published to Oxford Scholarship Online: October 2016

DOI: 10.1093/acprof:oso/9780190251840.001.0001

Show Summary Details
Page of

PRINTED FROM OXFORD SCHOLARSHIP ONLINE (www.oxfordscholarship.com). (c) Copyright Oxford University Press, 2020. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in OSO for personal use. date: 28 February 2020



In the Beginning Was the Word

(p.1) Introduction
Hearts, Minds, Voices

Jason C. Parker

Oxford University Press

The Cold War began as a bipolar confrontation centered in Europe, but it evolved over time into a worldwide multipolar conversation. As Europe’s overseas possessions advanced toward decolonization, the contest for their allegiance often took the form of war, espionage, and intervention. But far more widely and consistently, it took the form of public diplomacy: a war of ideas transmitted to audiences abroad. Public diplomacy faced fundamental challenges. Its practitioners had no power to close the gap between their spin and policy, and no reliable way to measure success. But it produced an historic unintended consequence. Carrying the Cold War outside of Europe, via public diplomacy meant to win over non-European hearts and minds, instead spurred their voices. By persuading peoples outside Europe of their common interest in transcending rather than joining the Cold War, public diplomacy helped to cultivate the imagined community of the Third World.

Keywords:   public diplomacy, Cold War, decolonization, race, propaganda, United States Information Agency (USIA), Third World, nonalignment, development, modernization

Oxford Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs , and if you can't find the answer there, please contact us .