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Hearts, Minds, VoicesUS Cold War Public Diplomacy and the Formation of the Third World$
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Jason C. Parker

Print publication date: 2016

Print ISBN-13: 9780190251840

Published to Oxford Scholarship Online: October 2016

DOI: 10.1093/acprof:oso/9780190251840.001.0001

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PRINTED FROM OXFORD SCHOLARSHIP ONLINE (www.oxfordscholarship.com). (c) Copyright Oxford University Press, 2020. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in OSO for personal use. date: 28 February 2020

Introduction

Introduction

In the Beginning Was the Word

Chapter:
(p.1) Introduction
Source:
Hearts, Minds, Voices
Author(s):

Jason C. Parker

Publisher:
Oxford University Press
DOI:10.1093/acprof:oso/9780190251840.003.0001

The Cold War began as a bipolar confrontation centered in Europe, but it evolved over time into a worldwide multipolar conversation. As Europe’s overseas possessions advanced toward decolonization, the contest for their allegiance often took the form of war, espionage, and intervention. But far more widely and consistently, it took the form of public diplomacy: a war of ideas transmitted to audiences abroad. Public diplomacy faced fundamental challenges. Its practitioners had no power to close the gap between their spin and policy, and no reliable way to measure success. But it produced an historic unintended consequence. Carrying the Cold War outside of Europe, via public diplomacy meant to win over non-European hearts and minds, instead spurred their voices. By persuading peoples outside Europe of their common interest in transcending rather than joining the Cold War, public diplomacy helped to cultivate the imagined community of the Third World.

Keywords:   public diplomacy, Cold War, decolonization, race, propaganda, United States Information Agency (USIA), Third World, nonalignment, development, modernization

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