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The James Bond SongsPop Anthems of Late Capitalism$
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Adrian Daub and Charles Kronengold

Print publication date: 2015

Print ISBN-13: 9780190234522

Published to Oxford Scholarship Online: November 2015

DOI: 10.1093/acprof:oso/9780190234522.001.0001

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“You Only Live Twice”

“You Only Live Twice”

James Bond and (His) Age

Chapter:
(p.75) 3 “You Only Live Twice”
Source:
The James Bond Songs
Author(s):

Adrian Daub

Charles Kronengold

Publisher:
Oxford University Press
DOI:10.1093/acprof:oso/9780190234522.003.0004

Although the revolutions of the fifties and sixties could be felt in popular culture, James Bond’s sound remained surprisingly stable during that period. Nancy Sinatra’s “You Only Live Twice” is different: it constitutes the Bond-series’ first moment of self-consciousness about the odd relationship between Bond’s world and our own. By its very theme—living twice, whatever that means—the book, the film, and Nancy Sinatra’s iconic song acknowledge, for once, that the relative stability of the James Bond universe is an artificially stable simulacrum built over a roiling geopolitical reality: a world that has started to look very different, think very differently, and sound very different.

Keywords:   Nancy Sinatra, You Only Live Twice, decolonization, 1960s pop music, swinging London

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