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Varieties of CapitalismThe Institutional Foundations of Comparative Advantage$
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Peter A. Hall and David Soskice

Print publication date: 2001

Print ISBN-13: 9780199247752

Published to Oxford Scholarship Online: November 2003

DOI: 10.1093/0199247757.001.0001

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Macro‐varieties of Capitalism and Micro‐varieties of Strategic Management in European Airlines

Macro‐varieties of Capitalism and Micro‐varieties of Strategic Management in European Airlines

Chapter:
(p.361) 11 Macro‐varieties of Capitalism and Micro‐varieties of Strategic Management in European Airlines
Source:
Varieties of Capitalism
Author(s):

Mark Lehrer

Publisher:
Oxford University Press
DOI:10.1093/0199247757.003.0011

The relevance of the varieties‐of‐capitalism approach to strategic management is demonstrated by the evolution of competition in the European air‐transport sector. In the highly regulated environment that prevailed until the mid‐1980s, the German carrier, Lufthansa, was highly successful in a setting that rewarded incremental innovation, especially in engineering. After deregulation in the European airline industry began, rapidly evolving areas such as selling systems, distribution channels, and marketing techniques acquired central strategic importance. In this altered context, British Airways, benefiting from its LME home institutional environment, surpassed Lufthansa in its capacity to adopt radical innovation in its commercial systems.

Keywords:   airline industry, British Airways, innovation, Lufthansa, strategic management

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