Jump to ContentJump to Main Navigation
Oxford Handbook of International Business$
Users without a subscription are not able to see the full content.

Alan M. Rugman and Thomas L. Brewer

Print publication date: 2001

Print ISBN-13: 9780199241828

Published to Oxford Scholarship Online: November 2003

DOI: 10.1093/0199241821.001.0001

Show Summary Details
Page of

PRINTED FROM OXFORD SCHOLARSHIP ONLINE (www.oxfordscholarship.com). (c) Copyright Oxford University Press, 2019. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in OSO for personal use. date: 20 November 2019

Strategy and Management in MNE Subsidiaries

Strategy and Management in MNE Subsidiaries

(p.380) Chapter 14 Strategy and Management in MNE Subsidiaries
Oxford Handbook of International Business

Julian Birkinshaw (Contributor Webpage)

Oxford University Press

The first part of this chapter is a selective review of the last thirty years of literature on multinational enterprise (MNE) subsidiaries, which aims to provide a roadmap of the field by highlighting the various empirical and theoretical issues that have been studied. The second part of the chapter provides a more detailed examination of the issue of subsidiary strategy. For some people, the term subsidiary strategy is an oxymoron because they believe the subsidiary should be acting as an instrument of the MNE. For others (including the author), the idea that the MNE subsidiary has its own strategy is necessary if the MNE is to make effective use of its far‐flung network. This section provides a discussion of what exactly strategy means at the subsidiary level, and some insights into how it is being affected by changes in the business environment and in the strategic direction of MNEs as a whole.

Keywords:   international business, literature reviews, management, multinational enterprises, strategy, subsidiaries

Oxford Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs , and if you can't find the answer there, please contact us .