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On Custom in the Economy$
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Ekkehart Schlicht

Print publication date: 1998

Print ISBN-13: 9780198292241

Published to Oxford Scholarship Online: November 2003

DOI: 10.1093/0198292244.001.0001

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Rules and Schemata

Rules and Schemata

(p.87) Chapter 7 Rules and Schemata
On Custom in the Economy

Ekkehart Schlicht

Oxford University Press

Custom consists of a set of regularities that may be described as rules. This chapter explores the nature of rules as cognitive entities, and what distinguishes rules from arbitrary associations (‘random rules’). Our cognitive make‐up induces discontinuity in rule formation and gives rise to rigidity and hysteresis on a purely cognitive level.

Keywords:   associations, categorization, cognition, discontinuity, hysteresis, learning, parsimony, rigidity, rule formation, rules

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