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On Custom in the Economy$
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Ekkehart Schlicht

Print publication date: 1998

Print ISBN-13: 9780198292241

Published to Oxford Scholarship Online: November 2003

DOI: 10.1093/0198292244.001.0001

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Attribution and Motivation

Attribution and Motivation

(p.119) Chapter 9 Attribution and Motivation
On Custom in the Economy

Ekkehart Schlicht

Oxford University Press

There exists not only a preference for rule following, but also a strong tendency for moulding motives that fit perceived regularities. In this way, customary patterns of behaviour engender motives and convictions.

Keywords:   attribution, cognitive dissonance, convictions, discounting, forced compliance, hidden costs of reward, motives, over‐justification, rule preference

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