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The Business of Economics$
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John Kay

Print publication date: 1996

Print ISBN-13: 9780198292227

Published to Oxford Scholarship Online: November 2003

DOI: 10.1093/0198292228.001.0001

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PRINTED FROM OXFORD SCHOLARSHIP ONLINE (www.oxfordscholarship.com). (c) Copyright Oxford University Press, 2019. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in OSO for personal use. date: 19 November 2019

Economics and Business

Economics and Business

Chapter:
(p.3) 1 Economics and Business
Source:
The Business of Economics
Author(s):

John Kay (Contributor Webpage)

Publisher:
Oxford University Press
DOI:10.1093/0198292228.003.0001

This chapter explains why economics has had such a limited impact on business, and what should be done about it. The economics relevant to business is principally that which deals with markets and the interactions of firms, not the economics that deals with macroeconomic forecasting. Advances in the former have not been well documented, and most people are not aware of their existence. This chapter outlines their scope.

Keywords:   asymmetric information, business, business strategy, economics, game theory, markets, Structure‐conduct‐performance

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