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The Business of Economics$
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John Kay

Print publication date: 1996

Print ISBN-13: 9780198292227

Published to Oxford Scholarship Online: November 2003

DOI: 10.1093/0198292228.001.0001

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PRINTED FROM OXFORD SCHOLARSHIP ONLINE (www.oxfordscholarship.com). (c) Copyright Oxford University Press, 2019. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in OSO for personal use. date: 23 August 2019

Pricing the Tunnel

Pricing the Tunnel

Chapter:
(p.175) 18 Pricing the Tunnel
Source:
The Business of Economics
Author(s):

John Kay (Contributor Webpage)

Publisher:
Oxford University Press
DOI:10.1093/0198292228.003.0018

This chapter is concerned with the pricing decisions facing Eurotunnel. This is a simple company with one production facility, a narrow pre‐defined product range and even a limited lifespan and enables the game theoretic issues of pricing policies to emerge clearly.

Keywords:   competition, Eurotunnel, game theory, market entry, market structure, pricing, product range, production, strategy

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