Jump to ContentJump to Main Navigation
The Business of Economics$
Users without a subscription are not able to see the full content.

John Kay

Print publication date: 1996

Print ISBN-13: 9780198292227

Published to Oxford Scholarship Online: November 2003

DOI: 10.1093/0198292228.001.0001

Show Summary Details
Page of

PRINTED FROM OXFORD SCHOLARSHIP ONLINE (www.oxfordscholarship.com). (c) Copyright Oxford University Press, 2019. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in OSO for personal use. date: 26 August 2019

Contracts or Relationships

Contracts or Relationships

Chapter:
(p.89) 12 Contracts or Relationships
Source:
The Business of Economics
Author(s):

John Kay (Contributor Webpage)

Publisher:
Oxford University Press
DOI:10.1093/0198292228.003.0012

“Architecture” is introduced as the basis of competitive advantage for many companies. It refers to a network of relationship contracts within, or around, the firm. It can be sub‐divided into internal architecture (relationships with employees), external architecture (relationships with their suppliers and customers) and networks (relationships among a group of firms engaged in related activities). It adds value by helping to create organizational knowledge and routines that enable the company to respond flexibly to changing circumstances and allow easy exchanges of information. Such capabilities can only add value in the context of a long‐term relationship, which penalizes opportunistic behaviour.

Keywords:   architecture, competitive advantage, core competencies, distinctive capabilities, organisational knowledge, organisational routines, resources, strategy

Oxford Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs , and if you can't find the answer there, please contact us .