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The Business of Economics | Oxford Scholarship Online
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The Business of Economics

John Kay

Abstract

The first section of the book is concerned with how economics is, and should be used, in business. It stresses that the value of economics lies in being able to provide us with a better understanding of social and commercial issues, rather than help us forecast economic trends. Similarly, it provides a direction for the development of management science as a means of understanding the behaviour of firms.

Keywords: added value, business, competitive advantage, corporate personality, corporate strategy, distinctive capabilities, economics, management science, microeconomics

Bibliographic Information

Print publication date: 1996 Print ISBN-13: 9780198292227
Published to Oxford Scholarship Online: November 2003 DOI:10.1093/0198292228.001.0001

Authors

Affiliations are at time of print publication.

John Kay, author
Author Webpage