Jump to ContentJump to Main Navigation
Foundations of Corporate SuccessHow Business Strategies Add Value$
Users without a subscription are not able to see the full content.

John Kay

Print publication date: 1995

Print ISBN-13: 9780198289883

Published to Oxford Scholarship Online: November 2003

DOI: 10.1093/019828988X.001.0001

Show Summary Details
Page of

PRINTED FROM OXFORD SCHOLARSHIP ONLINE (www.oxfordscholarship.com). (c) Copyright Oxford University Press, 2019. All Rights Reserved. Under the terms of the licence agreement, an individual user may print out a PDF of a single chapter of a monograph in OSO for personal use (for details see www.oxfordscholarship.com/page/privacy-policy).date: 20 June 2019

A Brief History of Business Strategy

A Brief History of Business Strategy

Chapter:
(p.337) Chapter 21 A Brief History of Business Strategy
Source:
Foundations of Corporate Success
Author(s):

John Kay (Contributor Webpage)

Publisher:
Oxford University Press
DOI:10.1093/019828988X.003.0021

This chapter describes the evolution of business strategy. It begins with the 1960s perspective in which strategy was largely equated with corporate planning; the 1970s see an emphasis on diversification and portfolio planning. The 1980s and 1990s are characterized by a focus on core competencies and the development of less analytic, more people‐oriented approaches to management. The still dominant rational approach to strategy is explained and its criticisms discussed. However, it is argued that these criticisms are based on a wish‐driven view of strategy and is not as relevant to a strategy rooted in the distinctive capabilities of the individual firm.

Keywords:   competitive advantage, core competencies, corporate planning, corporate strategy, distinctive capabilities, diversification, firms, management, portfolio planning, rationality

Oxford Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs , and if you can't find the answer there, please contact us .