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Foundations of Corporate SuccessHow Business Strategies Add Value$
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John Kay

Print publication date: 1995

Print ISBN-13: 9780198289883

Published to Oxford Scholarship Online: November 2003

DOI: 10.1093/019828988X.001.0001

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Sustainability

Sustainability

Chapter:
(p.160) Chapter 11 Sustainability
Source:
Foundations of Corporate Success
Author(s):

John Kay (Contributor Webpage)

Publisher:
Oxford University Press
DOI:10.1093/019828988X.003.0011

Case studies and statistical evidence are used in order to show that many companies are successful in building sustainable competitive advantage using their distinctive capabilities. However, distinctive capabilities continue to add value, only if both the capability and the distinctiveness are sustainable. Of the primary distinctive capabilities, reputation is easiest to maintain, innovation is usually the most difficult, whereas for strategic assets, handling public policy is crucial.

Keywords:   architecture, competitive advantage, core competencies, corporate strategy, distinctive capabilities, innovation, public policy, reputation, strategic assets, sustainability

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