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Parties and Their MembersOrganizing for Victory in Britain and Germany$
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Susan E. Scarrow

Print publication date: 1996

Print ISBN-13: 9780198279181

Published to Oxford Scholarship Online: November 2003

DOI: 10.1093/0198279183.001.0001

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Party Members and Electioneering

Party Members and Electioneering

Chapter:
(p.87) 4 Party Members and Electioneering
Source:
Parties and Their Members
Author(s):

Susan E. Scarrow (Contributor Webpage)

Publisher:
Oxford University Press
DOI:10.1093/0198279183.003.0004

Some have argued that changing electioneering styles are contributing to the obsolescence of membership‐based parties. In recent years, political parties in Germany and Britain have indeed moved towards more centralized and media‐based campaigning, but they have found other campaign tasks for members at the local level. The German parties, in particular, have come to appreciate the outreach members can provide as ‘ambassadors to the community’.

Keywords:   Britain, campaigns, community, elections, Germany, party members, party organization, political parties

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