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Competing in the Information AgeAlign in the Sand$
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Jerry N. Luftman

Print publication date: 2003

Print ISBN-13: 9780195159530

Published to Oxford Scholarship Online: January 2005

DOI: 10.1093/0195159535.001.0001

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PRINTED FROM OXFORD SCHOLARSHIP ONLINE (www.oxfordscholarship.com). (c) Copyright Oxford University Press, 2020. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in OSO for personal use. date: 26 February 2020

Competing in Mobile Business

Competing in Mobile Business

Chapter:
6 Competing in Mobile Business
Source:
Competing in the Information Age
Author(s):

Sirkka Jarvenpaa

Kerem Tomak

Publisher:
Oxford University Press
DOI:10.1093/0195159535.003.535-chapter-7

Wireless technologies extend a firm’s transactions from a stationary space to a mobile space. Transactions and communications that take place in the mobile space, i.e. wireless Internet infrastructure, are defined as m-business. This chapter discusses how m-business services generate new business value. It presents a case study on Japan’s NTT DoCoMo i-mode, which introduced a new suite of multimedia services, new forms of connecting buyers and sellers to markets, and new incentives for customers to cocreate value.

Keywords:   wireless technologies, m-business, mobile business, NTT DoCoMo

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