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Competing in the Information AgeAlign in the Sand$
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Jerry N. Luftman

Print publication date: 2003

Print ISBN-13: 9780195159530

Published to Oxford Scholarship Online: January 2005

DOI: 10.1093/0195159535.001.0001

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Recognizing the Functionality of the Future

Recognizing the Functionality of the Future

Chapter:
3 Recognizing the Functionality of the Future
Source:
Competing in the Information Age
Author(s):

James C. Luftman (Contributor Webpage)

Glenn J. Browne

Publisher:
Oxford University Press
DOI:10.1093/0195159535.003.0004

Building sustainable competitive advantage in the future requires organizations to discover the functionality users need and want. To do this successfully, they must harness IT to help gather user requirements in innovative ways. This chapter discusses the ways to gather information, and the future challenges organizations face.

Keywords:   competitive advantage, information technology, IT, functionality

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