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The Press EffectPoliticians, Journalists, and the Stories that Shape the Political World$
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Kathleen Hall Jamieson and Paul Waldman

Print publication date: 2002

Print ISBN-13: 9780195152777

Published to Oxford Scholarship Online: November 2003

DOI: 10.1093/0195152778.001.0001

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The Press as Amateur Psychologist, Part II

The Press as Amateur Psychologist, Part II

(p.41) Chapter 3 The Press as Amateur Psychologist, Part II
The Press Effect

Kathleen Hall Jamieson (Contributor Webpage)

Paul Waldman

Oxford University Press

In the 2000 election, journalists settled on twin portraits of Al Gore and George W. Bush that framed the coverage each received. Gore was portrayed as the lying panderer, while Bush was portrayed as the inexperienced dolt. These portraits then determined how campaign events were interpreted. While neither portrait was complimentary, in the end they worked to Bush's advantage, because no moral value was attached to inexperience, while a moral value was attached to Gore's alleged dishonesty.

Keywords:   2000 election, George W. Bush, campaign news, framing, Al Gore, journalism, moral value, presidential candidates

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