Preview Citation

Download

Lesser, E., & Fontaine, M. (2004-01-08). Learning from the Connected Customer: Enhancing Customer Web Sites with Community. In Creating Value with Knowledge: Insights from the IBM Institute for Business Value. : Oxford University Press. Retrieved 8 Apr. 2020, from https://www.oxfordscholarship.com/view/10.1093/0195165128.001.0001/acprof-9780195165128-chapter-9.