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Goldstein, Noah J. and Mortensen, Chad R. 'Social Norms: A How-To (and How-Not-To) Guide.' Six Degrees of Social Influence: Science, Application, and the Psychology of Robert Cialdini, ed. Douglas T. Kenrick, Noah J. Goldstein, and Sanford L. Braver (New York, 2012; pubd online Mar. 2015). Oxford Scholarship Online, <http://dx.doi.org/10.1093/acprof:osobl/9780199743056.003.0007> accessed 24 May. 2019.