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Gigerenzer, G., & Goldstein, D. (2011-04-15). Reasoning the Fast and Frugal Way: Models of Bounded Rationality. In Heuristics: The Foundations of Adaptive Behavior. : Oxford University Press. Retrieved 21 Feb. 2020, from https://www.oxfordscholarship.com/view/10.1093/acprof:oso/9780199744282.001.0001/acprof-9780199744282-chapter-2.