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Oren, B. (2012-08-23). Introduction. In Seduction by Contract: Law, Economics, and Psychology in Consumer Markets. : Oxford University Press. Retrieved 20 Sep. 2019, from https://www.oxfordscholarship.com/view/10.1093/acprof:oso/9780199663361.001.0001/acprof-9780199663361-chapter-1.