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Le Meunier-FitzHugh, K., & Douglas, T. (2016-06-01). Achieving a Strategic Sales Focus: Contemporary Issues and Future Challenges. : Oxford University Press,. Retrieved 23 May. 2019, from https://www.oxfordscholarship.com/view/10.1093/acprof:oso/9780198706632.001.0001/acprof-9780198706632.