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Pollock, N., & Williams, N. (2016-01-01). Who Decides the Shape of Product Markets?. In How Industry Analysts Shape the Digital Future. : Oxford University Press,. Retrieved 19 Jun. 2019, from https://www.oxfordscholarship.com/view/10.1093/acprof:oso/9780198704928.001.0001/acprof-9780198704928-chapter-7.