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Broadway to Main StreetHow Show Tunes Enchanted America$
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Laurence Maslon

Print publication date: 2018

Print ISBN-13: 9780199832538

Published to Oxford Scholarship Online: September 2018

DOI: 10.1093/oso/9780199832538.001.0001

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The Farmer and the Cowman Should Be Friends

The Farmer and the Cowman Should Be Friends

Album Sets and the Narrative of Broadway

Chapter:
(p.53) Chapter 5 The Farmer and the Cowman Should Be Friends
Source:
Broadway to Main Street
Author(s):

Laurence Maslon

Publisher:
Oxford University Press
DOI:10.1093/oso/9780199832538.003.0005

The pioneering attempts to capture an original Broadway production were limited by the technology of the bulky 78 rpm album sets. Still, innovators such as Jack Kapp, producer at Decca Records, and Marc Blitzstein, creator of The Cradle Will Rock, attempted to package larger musical narrative experiences for the home listener. In the middle of a boycott from the American Federation of Musicians in 1943, Oklahoma! opened to phenomenal success on Broadway; Jack Kapp took advantage of a quick settlement with the AFM and put the cast album set to the show (twelve songs on six discs) out before Christmas, turning it into a financial blockbuster and reimagining the commercial product of a Broadway recording.

Keywords:   Jack Kapp, Oklahoma, Rodgers and Hammerstein, American Federation of Musicians, Decca Records, The Cradle Will Rock, Musicraft Records, Bing Crosby, Alfred Drake

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