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The Persuasion IndustriesThe Making of Modern Britain$
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Steven McKevitt

Print publication date: 2018

Print ISBN-13: 9780198821700

Published to Oxford Scholarship Online: December 2018

DOI: 10.1093/oso/9780198821700.001.0001

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White Heat

White Heat

Consumption and the Consumer Society

(p.25) 1 White Heat
The Persuasion Industries

Steven McKevitt

Oxford University Press

Chapter 1 looks at consumption, consumerism, and the emergence of the consumer society in Britain at the end of the twentieth century. It draws out the main academic debates concerning consumption and its evolving role in society and explores changes in work, leisure, gender roles, family life, and living standards in the UK in the twentieth century. There follows an examination of the impact of the New Right and its ideology in Britain in the 1980s and 1990s and also the renaissance in popular culture from the 1970s, which not only helped to drive the expansion of the mass media but was also fueled by it. It concludes with an analysis of arguments presented by critics of affluence from the post-war period to the early twenty-first century. There is particular emphasis on the role of persuasion within market economies.

Keywords:   consumption, consumerism, affluence, New Right, popular culture, media, consumer society

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