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Inside the Compassionate OrganizationCulture, Identity, and Image in an English Hospice$
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Alan Baron, John Hassard, Fiona Cheetham, and Sudi Sharifi

Print publication date: 2018

Print ISBN-13: 9780198813958

Published to Oxford Scholarship Online: December 2017

DOI: 10.1093/oso/9780198813958.001.0001

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Images of the Hospice

Images of the Hospice

(p.169) 9 Images of the Hospice
Inside the Compassionate Organization

Alan Baron

John Hassard

Fiona Cheetham

Sudi Sharifi

Oxford University Press

This chapter looks ‘outside’ the Hospice at issues of the organization’s image. The authors talked to staff, volunteers, and members of the general public, as well as to a number of key stakeholders in the local healthcare community, in order to gauge their views on the host organization. The analysis examines the problems associated with the image of hospices and discusses attempts of staff and volunteers to ‘dispel the myths’ about the nature of hospice care work—a form of labour which potentially runs the risk of being characterized as ‘dirty work’. The chapter then examines how the Hospice is seen in the eyes of other healthcare professionals and discusses the choice of palliative medicine as a career for junior medics. Finally it discusses a degree of ‘confusion’ that staff and volunteers claim exists in the minds of GPs and consultants in specialist cancer hospitals about the role of hospices.

Keywords:   cancer hospital, healthcare professional, hospice care, local community, organizational image, stakeholder

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