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Inside the Compassionate OrganizationCulture, Identity, and Image in an English Hospice$
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Alan Baron, John Hassard, Fiona Cheetham, and Sudi Sharifi

Print publication date: 2018

Print ISBN-13: 9780198813958

Published to Oxford Scholarship Online: December 2017

DOI: 10.1093/oso/9780198813958.001.0001

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Researching Ethnographically

Researching Ethnographically

(p.72) 5 Researching Ethnographically
Inside the Compassionate Organization

Alan Baron

John Hassard

Fiona Cheetham

Sudi Sharifi

Oxford University Press

This chapter discusses the research approach employed in exploring the organization; that is, how the authors went about collecting and analysing the data on the case Hospice. It starts by stating that the authors have adopted an interpretivist rather than a positivist view. It follows the classic work of Berger and Luckmann who, by the title of their best-known work, see reality as ‘socially constructed’. The approach chosen for this research, therefore, allows the authors to explore something of this intersubjective world within a wider reflexive interpretation of the organizational culture under investigation. Following this discussion, the philosophical underpinnings that support this methodological choice are examined. The final sections of the chapter examine some of the more practical aspects of the research process, including how the data were collected, collated, coded, and analysed.

Keywords:   Berger and Luckmann, ethnography, interpretivism, qualitative, reflexivity, social construction

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