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Inside the Compassionate OrganizationCulture, Identity, and Image in an English Hospice$
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Alan Baron, John Hassard, Fiona Cheetham, and Sudi Sharifi

Print publication date: 2018

Print ISBN-13: 9780198813958

Published to Oxford Scholarship Online: December 2017

DOI: 10.1093/oso/9780198813958.001.0001

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Identity and Image

Identity and Image

(p.33) 3 Identity and Image
Inside the Compassionate Organization

Alan Baron

John Hassard

Fiona Cheetham

Sudi Sharifi

Oxford University Press

The study turns to the literature on organizational identity and, once again, considers this in terms of two competing analytical positions. The first, the ‘critical’ view, sees inter alia organizational identity treated as a reflexive term for how organizational members themselves feel outsiders perceive their organization. The second is the ‘managerial’ school, where organizational identity is replaced with the term ‘corporate identity’ and which sees identity, as well as corporate image, discussed in line with a more outward-looking perspective based on the perceptions of external stakeholders. This section includes an analysis of Soenen and Moingeon’s five-faceted approach to organizational identity, which the authors feel gives additional depth to the understanding of this subject area. The final section of the review then draws together strands of literature across all three topics discussed—culture, identity, and image—with a view to examining the relationships between them.

Keywords:   identity theory, corporate identity, critical theory, managerialism, organization theory

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