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Reinventing Business ModelsHow Firms Cope with Disruption$
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Henk Volberda, Frans A.J. Van Den Bosch, and Kevin Heij

Print publication date: 2017

Print ISBN-13: 9780198792048

Published to Oxford Scholarship Online: December 2017

DOI: 10.1093/oso/9780198792048.001.0001

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How Firms Modify Their Business Model

How Firms Modify Their Business Model

Replication or Renewal

Chapter:
(p.59) 3 How Firms Modify Their Business Model
Source:
Reinventing Business Models
Author(s):

Henk Volberda

Frans van den Bosch

Kevin Heij

Publisher:
Oxford University Press
DOI:10.1093/oso/9780198792048.003.0003

Chapter 3 describes how firms tackle business model innovation in practice. Most simply replicate their successful business model, a few try to fundamentally renew theirs, but many cannot change, suffering from ‘business model fixation’. Some corporate entrepreneurs replicate the existing model in one part of the firm but develop a radical new one elsewhere (dual focus). This chapter examines when, why, and the extent to which firms and industries focus on replication, renewal, or dual focus approaches. It considers how replication and renewal contribute to a firm’s performance, and to what degree this depends on the level of environmental dynamism and competitiveness. It is of note that one in three firms is in a permanent state of fixation, ignoring any warning signs that they should change.

Keywords:   fixation, dual focus, environmental dynamism, environmental competitiveness, firms’ performance, replication, renewal

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