Jump to ContentJump to Main Navigation
Reinventing Business ModelsHow Firms Cope with Disruption$
Users without a subscription are not able to see the full content.

Henk Volberda, Frans A.J. Van Den Bosch, and Kevin Heij

Print publication date: 2017

Print ISBN-13: 9780198792048

Published to Oxford Scholarship Online: December 2017

DOI: 10.1093/oso/9780198792048.001.0001

Show Summary Details
Page of

PRINTED FROM OXFORD SCHOLARSHIP ONLINE (www.oxfordscholarship.com). (c) Copyright Oxford University Press, 2018. All Rights Reserved. Under the terms of the licence agreement, an individual user may print out a PDF of a single chapter of a monograph in OSO for personal use (for details see www.oxfordscholarship.com/page/privacy-policy).date: 16 January 2019

How Firms Modify Their Business Model

How Firms Modify Their Business Model

Replication or Renewal

(p.59) 3 How Firms Modify Their Business Model
Reinventing Business Models

Henk Volberda

Frans van den Bosch

Kevin Heij

Oxford University Press

Chapter 3 describes how firms tackle business model innovation in practice. Most simply replicate their successful business model, a few try to fundamentally renew theirs, but many cannot change, suffering from ‘business model fixation’. Some corporate entrepreneurs replicate the existing model in one part of the firm but develop a radical new one elsewhere (dual focus). This chapter examines when, why, and the extent to which firms and industries focus on replication, renewal, or dual focus approaches. It considers how replication and renewal contribute to a firm’s performance, and to what degree this depends on the level of environmental dynamism and competitiveness. It is of note that one in three firms is in a permanent state of fixation, ignoring any warning signs that they should change.

Keywords:   fixation, dual focus, environmental dynamism, environmental competitiveness, firms’ performance, replication, renewal

Oxford Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs , and if you can't find the answer there, please contact us .