Chapter 1 starts with the case of Kodak and the development of the electronic still camera to illustrate the pivotal importance of business model innovation. This opening chapter looks at why business model innovation is needed, sets out the research model and key research questions, and outlines the main elements to be discussed in subsequent chapters. These include: the changing competitive environment; business model innovation strategies; levers of business model innovation; catalysts and inhibitors in business model innovation; and competitive advantages of new business models. These elements form the basis of the present research model. Chapter 1 sets out a series of questions that will be addressed in this book.
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