Jump to ContentJump to Main Navigation
Managing the Economy, Managing the PeopleNarratives of Economic Life in Britain from Beveridge to Brexit$
Users without a subscription are not able to see the full content.

Jim Tomlinson

Print publication date: 2017

Print ISBN-13: 9780198786092

Published to Oxford Scholarship Online: October 2017

DOI: 10.1093/oso/9780198786092.001.0001

Show Summary Details
Page of

PRINTED FROM OXFORD SCHOLARSHIP ONLINE (www.oxfordscholarship.com). (c) Copyright Oxford University Press, 2018. All Rights Reserved. Under the terms of the licence agreement, an individual user may print out a PDF of a single chapter of a monograph in OSO for personal use (for details see http://www.oxfordscholarship.com/page/privacy-policy).date: 14 August 2018

Austerity to ‘Never had it so Good’

Austerity to ‘Never had it so Good’

Chapter:
(p.19) 1 Austerity to ‘Never had it so Good’
Source:
Managing the Economy, Managing the People
Author(s):

Jim Tomlinson

Publisher:
Oxford University Press
DOI:10.1093/oso/9780198786092.003.0002

This chapter charts the intricacies of the Attlee government’s austerity strategy, the attempts to shape opinion around this strategy, and the obstacles faced. Central to persuading the public in these years was a notion of ‘fair shares’, a particular version of equity which was crucial to the politics of the 1940s. The chapter then outlines the grounds for success of the alternative, anti-austerity message from the Conservatives, and assesses who responded most strongly to this stance. Third, it analyses how a new politics of ‘affluence’ emerged during the 1950s, and how this related to public understanding of the economy. Alongside the analysis of the narratives constructed is an account of the means of propaganda employed, especially under the Attlee government when such propaganda was used more intensively than ever before or after.

Keywords:   austerity, consumption, rationing, propaganda, productivity, never-had-it-so good

Oxford Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs , and if you can't find the answer there, please contact us .