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RingtoneExploring the Rise and Fall of Nokia in Mobile Phones$
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Yves Doz and Keeley Wilson

Print publication date: 2017

Print ISBN-13: 9780198777199

Published to Oxford Scholarship Online: November 2017

DOI: 10.1093/oso/9780198777199.001.0001

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We Were the Only Ones to See It

We Were the Only Ones to See It

(p.35) 3 We Were the Only Ones to See It

Keeley Wilson

Oxford University Press

Nokia’s executives were alone in the industry in perceiving the full potential of mobile phones as a mass consumer product. This chapter describes and analyzes how this perceptive framing emerged over time and why other firms (the leading incumbents) did not develop a comparable framing. Conceptually, the key points are that innovative winning strategies result from clear, lucid, and determined strategic opportunism, not from grand plans or a sudden awakening to a new reality. They evolve and develop incrementally and often iteratively. Nor are the most important innovations necessarily technological: Nokia grew globally very rapidly in that period by understanding the needs of new, recently licensed mobile service operators and how different their business model needs were from traditional incumbent telecoms firms.

Keywords:   financial crisis, GSM, leadership team, competitors, core processes, design, product roadmap, values, internationalization, transformation

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