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Ringtone: Exploring the Rise and Fall of Nokia in Mobile Phones

Yves Doz and Keeley Wilson


In less than three decades, Nokia emerged from Finland to lead the mobile phone revolution. It grew to have one of the most recognizable and valuable brands in the world and then fell into decline, leading to the sale of its mobile phone business to Microsoft. This book explores and analyzes that journey and distills observations and lessons for anyone keen to understand what drove Nokia’s amazing success and sudden downfall. It is tempting to lay the blame for Nokia’s demise at the doors of Apple, Google, and Samsung, but this would be to ignore one very important fact: Nokia had begun to col ... More

Keywords: Nokia, strategic choices, leadership, top management teams, mobile telecommunications, ecosystems, corporate evolution, business history, disruption, decision heuristics

Bibliographic Information

Print publication date: 2017 Print ISBN-13: 9780198777199
Published to Oxford Scholarship Online: November 2017 DOI:10.1093/oso/9780198777199.001.0001


Affiliations are at time of print publication.

Yves Doz, author
Solvay Chaired Professor of Technological Innovation, INSEAD

Keeley Wilson, author
Senior Research Fellow, INSEAD