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The Roman Retail Revolution
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The Roman Retail Revolution: The Socio-Economic World of the Taberna

Steven J. R. Ellis

Abstract

Tabernae were ubiquitous among all Roman cities, lining the busiest streets and dominating their most crowded intersections, and in numbers not known by any other form of building. That they played a vital role in the operation of the city—indeed in the very definition of urbanization—is a point too often under-appreciated in Roman studies, or at best assumed. The Roman Retail Revolution is a thorough investigation into the social and economic worlds of the Roman shop. With a focus on food and drink outlets, and with a critical analysis of both archaeological material and textual sources, Elli ... More

Keywords: Roman cities, retailing, tabernae, shops, bars, Pompeii, archaeological excavation, investment, socio-economy, urbanization

Bibliographic Information

Print publication date: 2018 Print ISBN-13: 9780198769934
Published to Oxford Scholarship Online: April 2018 DOI:10.1093/oso/9780198769934.001.0001

Authors

Affiliations are at time of print publication.

Steven J. R. Ellis, author
Associate Professor of Classics, University of Cincinnati