This introductory chapter sets out the purpose of the book, namely to study economic morality in relation to both individual morality and public issues such as the regulation of advertising, insider trading, and cell phone use while driving. It focuses on welfare economics in relation with the roles of the government, the philosophy of consequentialism, and public policy. It also describes Jewish law as a deontological ethical system, dwelling on concepts of prohibition against falsehood, duties of an obligor, and policies designed to maximize wealth.
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