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Six Degrees of Social InfluenceScience, Application, and the Psychology of Robert Cialdini$
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Douglas T. Kenrick, Noah J. Goldstein, and Sanford L. Braver

Print publication date: 2012

Print ISBN-13: 9780199743056

Published to Oxford Scholarship Online: March 2015

DOI: 10.1093/acprof:osobl/9780199743056.001.0001

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Collective Full-Cycle Social Psychology

Collective Full-Cycle Social Psychology

Models, Principles, Experience

(p.142) Chapter 14 Collective Full-Cycle Social Psychology
Six Degrees of Social Influence

Darwyn E. Linder

John W. Reich

, Sanford L. Braver
Oxford University Press

In this chapter, the authors discuss their collaboration with Robert Cialdini to develop a social psychology graduate training program at Arizona State University. They explain the central role played by Cialdini's full-cycle model of social psychology in the program and describe three illustrative lines of research carried out by students and faculty from that program. After providing a background on the history of the training program and its guiding principles, the authors turn to the use of the tools of full-cycle social psychology to understand the phenomena of human social behavior. They then consider social psychology in relation to the Pasteur's Quadrant of scientific research. Finally, they examine the distinction between basic research and applied research in social psychology.

Keywords:   social psychology, graduate training program, Robert Cialdini, Arizona State University, full-cycle model, social behavior, Pasteur's Quadrant, scientific research, basic research, applied research

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