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Six Degrees of Social InfluenceScience, Application, and the Psychology of Robert Cialdini$
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Douglas T. Kenrick, Noah J. Goldstein, and Sanford L. Braver

Print publication date: 2012

Print ISBN-13: 9780199743056

Published to Oxford Scholarship Online: March 2015

DOI: 10.1093/acprof:osobl/9780199743056.001.0001

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Behavioral Change Cialdini-Style

Behavioral Change Cialdini-Style

(p.134) Chapter 13 Behavioral Change Cialdini-Style
Six Degrees of Social Influence

Rick van Baaren

Ap Dijksterhuis

Oxford University Press

This chapter focuses on a master's degree program in “behavioral change” introduced at the Radboud University Nijmegen in the Netherlands in which students are taught how to use and develop scientific knowledge on social influence and apply it to real life problems and challenges. Drawing on Robert Cialdini's principles of influence, the graduate program also teaches students how to translate ideas into solid, creative and catchy experiments that can affect both academia and the world beyond academia. The chapter describes two of the various “Cialdini-style” experiments that students have conducted as part of the program: the Burger's Zoo project and the Engagement in Politics Study. It concludes by discussing some of the problems with Cialdini-style behavioral change.

Keywords:   master's degree program, behavioral change, Radboud University Nijmegen, Netherlands, scientific knowledge, social influence, Robert Cialdini, experiments

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