Jump to ContentJump to Main Navigation
Six Degrees of Social InfluenceScience, Application, and the Psychology of Robert Cialdini$
Users without a subscription are not able to see the full content.

Douglas T. Kenrick, Noah J. Goldstein, and Sanford L. Braver

Print publication date: 2012

Print ISBN-13: 9780199743056

Published to Oxford Scholarship Online: March 2015

DOI: 10.1093/acprof:osobl/9780199743056.001.0001

Show Summary Details
Page of

PRINTED FROM OXFORD SCHOLARSHIP ONLINE (www.oxfordscholarship.com). (c) Copyright Oxford University Press, 2019. All Rights Reserved. Under the terms of the licence agreement, an individual user may print out a PDF of a single chapter of a monograph in OSO for personal use (for details see www.oxfordscholarship.com/page/privacy-policy).date: 22 April 2019

Behavioral Change Cialdini-Style

Behavioral Change Cialdini-Style

Chapter:
(p.134) Chapter 13 Behavioral Change Cialdini-Style
Source:
Six Degrees of Social Influence
Author(s):

Rick van Baaren

Ap Dijksterhuis

Publisher:
Oxford University Press
DOI:10.1093/acprof:osobl/9780199743056.003.0013

This chapter focuses on a master's degree program in “behavioral change” introduced at the Radboud University Nijmegen in the Netherlands in which students are taught how to use and develop scientific knowledge on social influence and apply it to real life problems and challenges. Drawing on Robert Cialdini's principles of influence, the graduate program also teaches students how to translate ideas into solid, creative and catchy experiments that can affect both academia and the world beyond academia. The chapter describes two of the various “Cialdini-style” experiments that students have conducted as part of the program: the Burger's Zoo project and the Engagement in Politics Study. It concludes by discussing some of the problems with Cialdini-style behavioral change.

Keywords:   master's degree program, behavioral change, Radboud University Nijmegen, Netherlands, scientific knowledge, social influence, Robert Cialdini, experiments

Oxford Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs , and if you can't find the answer there, please contact us .