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Six Degrees of Social InfluenceScience, Application, and the Psychology of Robert Cialdini$
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Douglas T. Kenrick, Noah J. Goldstein, and Sanford L. Braver

Print publication date: 2012

Print ISBN-13: 9780199743056

Published to Oxford Scholarship Online: March 2015

DOI: 10.1093/acprof:osobl/9780199743056.001.0001

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Six Degrees of Bob Cialdini and Five Principles of Scientific Influence

Six Degrees of Bob Cialdini and Five Principles of Scientific Influence

(p.3) Chapter 1 Six Degrees of Bob Cialdini and Five Principles of Scientific Influence
Six Degrees of Social Influence

Mark Schaller

, Douglas T. Kenrick

Steven L. Neuberg

Oxford University Press

This chapter explores scientific influence and the importance of connections, citing the positions of Kevin Bacon in the network of actors, Paul Erdös in the network of mathematicians, and Robert Cialdini in the network of psychologists, economists, and politicians. It argues that the most important connections in the case of research scientists depend on the creativity of their ideas and on how successfully those ideas are marketed to other scientists and practitioners. It outlines five broad principles of scientific influence that lurk within Cialdini's body of scientific research: connections matter; real life is science's natural domain; anything goes in science; be a fox, that is, know many things instead of just one big thing; and marketing matters.

Keywords:   scientific influence, connections, Kevin Bacon, Paul Erdös, Robert Cialdini, research scientists, scientific research, science, marketing, network

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