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The Knockoff EconomyHow Imitation Sparks Innovation$
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Kal Raustiala and Christopher Sprigman

Print publication date: 2012

Print ISBN-13: 9780195399783

Published to Oxford Scholarship Online: April 2015

DOI: 10.1093/acprof:osobl/9780195399783.001.0001

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The Future of Music

(p.213) Epilogue
The Knockoff Economy

Kal Raustiala

Christopher Jon Sprigman

Oxford University Press

This chapter looks at the music industry's long-running battle against mass copying. Copying is a fact of life in the music world, but music is not dying. Even without any changes, music is vibrantly creative today. But the music industry still needs to change to better survive a world of easy copying. It should rely more on live shows; entice customers away from piracy by emphasizing the quality of the legitimate product; create social norms about copying; and expand ways in which consumers can conveniently access music.

Keywords:   music industry, mass copying, easy copying, piracy, social norms, music

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