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The Knockoff EconomyHow Imitation Sparks Innovation$
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Kal Raustiala and Christopher Sprigman

Print publication date: 2012

Print ISBN-13: 9780195399783

Published to Oxford Scholarship Online: April 2015

DOI: 10.1093/acprof:osobl/9780195399783.001.0001

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Knockoffs and Fashion Victims

Knockoffs and Fashion Victims

(p.19) 1 Knockoffs and Fashion Victims
The Knockoff Economy

Kal Raustiala

Christopher Jon Sprigman

Oxford University Press

This chapter discusses knockoffs in the fashion world. Fashion is a huge industry in which imitation is everywhere and completely legal. The fashion world should be in an economic freefall, since the conventional view of innovation implies that that widespread copying destroys creativity and kills markets. Yet the apparel industry is not just surviving, it is thriving. Extensive and legal copying accelerates the fashion cycle and banishes old designs to apparel history, allowing new trends to develop and spread.

Keywords:   knockoffs, fashion, imitation, economic freefall, apparel industry, fashion cycle

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