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On the Art of Singing$
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Richard Miller

Print publication date: 1996

Print ISBN-13: 9780195098259

Published to Oxford Scholarship Online: May 2015

DOI: 10.1093/acprof:osobl/9780195098259.001.0001

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Truth in Advertising (A Critical Look)

Truth in Advertising (A Critical Look)

Chapter:
68 Truth in Advertising (A Critical Look)
Source:
On the Art of Singing
Author(s):

Richard Miller

Publisher:
Oxford University Press
DOI:10.1093/acprof:osobl/9780195098259.003.0068

This chapter comments on the tendency of some singers to resort to untruthful advertising in an effort to enhance their “professional” image. A singer who resorts to inflated public relations material diminishes the value of actual performance histories of his/her fellow singers, and he or she does so at the risk of losing his/her colleagues' respect. There certainly is no shame in having spent one's performance years singing chiefly minor roles in regional opera companies, but it is deceptive for a bass to list in his credits that he sang Boris (or some other title role) with the New York Philharmonic under Leonard Bernstein when he was actually a member of the chorus. It is unfair to the person who actually sang the role or to the other principal singers. Another frequently encountered public relations device is to present oneself as “winner” of a singing competition when in receipt of the third prize or “honorable mention” award.

Keywords:   advertising, professional image, singer, public relations, performance, singing

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