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Bollywood SoundsThe Cosmopolitan Mediations of Hindi Film Song$
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Jayson Beaster-Jones

Print publication date: 2014

Print ISBN-13: 9780199993468

Published to Oxford Scholarship Online: December 2014

DOI: 10.1093/acprof:oso/9780199993468.001.0001

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Film Songs in the Era of the Multiplex and YouTube

Film Songs in the Era of the Multiplex and YouTube

Chapter:
(p.144) Chapter 7 Film Songs in the Era of the Multiplex and YouTube
Source:
Bollywood Sounds
Author(s):

Jayson Beaster-Jones

Publisher:
Oxford University Press
DOI:10.1093/acprof:oso/9780199993468.003.0007

This chapter discusses the practices of the multiplex era of film song (roughly 2001–2013). It begins with an analysis of a Shankar-Ehsaan-Loy song and then discusses the emergence of the “multiplex film” that debuted in the mid-2000s. After briefly describing new modes of music distribution in the 2000s–2010s (i.e. through YouTube and mobile phones), the chapter points to the new practices of film song production in the post-orchestra era that include the rise of new production roles, recording practices, and vocal approaches. The chapter then discusses the cosmopolitanism of local music genres that are an important presence in contemporary film song, including the Punjabi bhangra, the Hindi film song remix, and Indipop. The chapter concludes with a discussion of the biography and musical characteristics of the music director trio Shankar-Ehsaan-Loy and their soundtrack for a 2013 film.

Keywords:   multiplex film, YouTube, mobile phones, bhangra, remix, Indipop, Shankar-Ehsaan-Loy

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