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Bollywood SoundsThe Cosmopolitan Mediations of Hindi Film Song$
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Jayson Beaster-Jones

Print publication date: 2014

Print ISBN-13: 9780199993468

Published to Oxford Scholarship Online: December 2014

DOI: 10.1093/acprof:oso/9780199993468.001.0001

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Liberalization, Family Films, and the Rise of Bollywood

Liberalization, Family Films, and the Rise of Bollywood

(p.121) Chapter 6 Liberalization, Family Films, and the Rise of Bollywood
Bollywood Sounds

Jayson Beaster-Jones

Oxford University Press

This chapter addresses Indian film and song in the era of globalization (1988–2000). After an analysis of an A. R. Rahman song, the chapter examines the implementation of economic liberalization in India and the technological resources that became available to music directors. While Indian audiences became increasingly familiar with international musics through newly available satellite television broadcasts in the 1990s, the term “Bollywood” became a designation for film distributors desiring to market Hindi films to international audiences. The music of “family films” and the so-called return of melody are discussed through the analysis of two songs from the mid-1990s. Beyond international influences, the chapter notes that musical resources from South Indian films were adopted by the superstar music director A. R. Rahman. The chapter ends with a discussion of one of Rahman’s most popular songs and the dimensions of contemporary film song that it foreshadows.

Keywords:   liberalization, satellite television, family films, Bollywood, South Indian film song, A. R. Rahman

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